Fendi Boston Bags
Established in 1925 by Edoardo and Adele Fendi, the fashion house got its start in high-end furs and leather goods. In the ‘40s, Fendi’s founders passed their legacy down to their daughters (Paola, Franca, Carla, Anna, and Alda), who have since been referred to as the ‘Fendi Five’. In an effort to keep Fendi modern and relevant, the sisters hired Karl Lagerfeld to serve as the head designer for its ready-to-wear and fur collections. In 1965, during his first meeting with them, Lagerfeld doodled as they spoke. Within just 5 seconds, he had sketched the now-iconic ‘FF’ (also called the Zucca). Standing for ‘Fun Fur’, it was originally supposed to line just the interior of Fendi’s fur coats, rebranding and revitalizing them; however, it quickly became the house’s logo. Though the ‘FF’ was most popular in the ‘80s, it has made a comeback since the height of logomania in 2018.