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Trend Forecast! Prada’s Printed Tote Will Be Making Waves

The hunt for the newest trends is afoot, and we predict that the Prada Printed Tote will be getting everyone through the dog days of summer.

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With throwback pieces like the Dior Saddle and Fendi Baguette reappearing on the runways and under the arms of every fashionista, noughties nostalgia shows no signs of fading. To no one’s surprise, Prada has decided to jump into the fray with a rereleased classic of its own: the Prada Printed Tote. Priced up to €950, Prada is – again – offering it in a variety of colors and sizes, as well as – for the first time – shapes. Digging into the archives can be hit-or-miss, but Prada is definitely on to something here!

A logo maniac’s dream, a silk-screen of Prada’s crest stands front and center on the Printed Tote. It is crafted of sturdy hemp canvas, and features side snaps, a detachable strap, and multiple interior pockets. Stylish and practical, this bag can be reimagined for various occasions – think: weekend trips to the market, sightseeing vacations, and even workout sessions at the gym. Though, at The Archive, we are all toting it to the beach. Throw your towel and some magazines into its main compartment, stow your phone in one of its zipper pockets, and keep your bottle of sunscreen at hand in one of its slip pockets. Style it with a belted one-piece and cat-eye shades, and you will be trendsetting during all your beach days this summer! But, why stop there? Change into a flowy maxi dress and espadrille wedges, and transition the tote to nightcaps by the pool bar. No matter how many piña coladas you down, you will look in vogue.

With Prada widely revered for producing timeless classics, you can rest assured that its Printed Tote is here to stay. Want to make major waves this summer – and for summers to come? Shop our trend pick.

Cover photography by: @sandrawiller

Edited by : Anna Villani

The people pictured are not associated with The Archive or The Vintage Bar, and do not endorse the products shown.

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