Still Hungry for the Baguette
The ‘IT bag’ of the ‘00s is back on the menu at Fendi, and fashionistas around the world are ravenous for it.
Sex and the City…and the Baguette
How could anyone forget the now famous Sex and the City scene – from season 3 episode 17, to be exact – in which Carrie is mugged at gunpoint? Lost somewhere south of Houston, she stops to ask a man directions to West Broadway – a SOHO point of reference for any true New Yorker-fashionista. When he demands her bag, the illustrious purple-sequined Fendi, she nervously rebuts, “It’s a baguette.”
It is impossible to talk about Fendi’s Baguette without mentioning SATC and, more specifically, Carrie Bradshaw. It was featured heavily throughout SATC’s third season, acting as almost a fifth character and stealing many scenes. It became Carrie’s go-to (under) arm candy and, consequently, completely synonymous with the show. Fendi was the first major fashion house to loan to SATC, and the Baguette was the first piece. In earlier seasons, Patricia Field – the show’s costume designer – had to source the characters’ wardrobes from thrift stores in order to stick to the show’s tight budget. But after Fendi loaned their newest accessory, the floodgates opened and offers from other designer brands began to pour in. Without Fendi’s pioneering contribution, SATC would not have been the power that it was in the fashion industry; most notably, the show that forecasted trends and proved to its viewers that being fearless in fashion is always in style. The Baguette launched SATC, characterizing it as a must-watch show for all fashion-crazed consumers in the ‘00s. Carrie was, after all, the girl known for spending more money on fashion than rent.
The Underestimated ‘IT Bag’
In return, SATC re-launched Fendi at a time when many feared the brand was becoming stale and losing its relevance. Silvia Venturini Fendi, daughter of one of the renowned ‘Fendi sisters’ and the brand’s creative director for accessories, was called upon to design a minimalist bag that would rival the, then, ultra-popular Prada Nylon Backpack. In 1997, Silvia answered with the Baguette – a bag that was anything but understated.
Named after the French loaf because it is carried in a similar way, tucked directly under its wearers’ arms, the Baguette was originally released in a variety of colors, fabrics, and over-the-top embellishments – 700 variations and counting. Whatever your personal style, there was a Fendi Baguette for you. For the girl who wanted to rock her wild side, there was a snakeskin Baguette; for the girl who wanted to show a little logo love, there was a FF-print Baguette – encrusted in beads, printed on classic canvas, or dyed into fur! Though each bag was unique, making them collectors’ items, the Baguette did feature some consistent design elements that rendered it, in even its funkiest style, recognizable: its short strap drop, long and slender shape, flap closure, and classic FF buckle.
Most at Fendi considered the bag too loud and impractical, the opposite of what was fashionable at the time, but it flew off the shelves. With SATC bringing the Baguette to television screens around the world, its status as the first-ever ‘IT bag’ was solidified. Because every girl simply had to have ‘that bag Carrie was wearing when she was robbed’, Fendi was forced to form the, also, first-ever waitlist that we all are so painstakingly familiar with today. Since its creation, over 1 million versions of the original Baguette have sold, earning it the ultimate title of cult bag.
The Baguette’s 2019 Revival
With nostalgia for throwback pieces at a high, Fendi announced the return of the Baguette – for a limited run – at their SS19 show in Milan this past September. Models strutted the runway, carrying the silhouette that defined the Noughties, but with some Twenty-Ten upgrades. Staying true to its name, the Baguette remains long and slender with a short shoulder strap, so it can still be carried like the French bread we all love to pair with some strong cheese and wine. But, now, it is available in two additional sizes – hello, mini and large! – and the shoulder strap is accompanied by a cross-body – both of which are detachable! Those with a renewed appetite for the Baguette can, just like before, choose among a variety of colors and materials. Fendi is offering all-over FF-motifs in either embossed leather or classic brown canvas with decadent, very ’00-reminiscent beading, as well as denim with neon trim. More than 20 years after its original release, the Baguette is back and who better to re-introduce it than Carrie Bradshaw?
In Fendi’s recent #BaguetteFriendsForever campaign, Sarah Jessica Parker reprises her role as Carrie to repurchase the Baguette that was stolen from her in Season 3. As she leaves the store, Baguette on-shoulder, she cheekily reminds Caro Daur, who was on a mission to snag it for herself, “Oh, it’s not a bag. It’s a Baguette.” Carrie, the OG influencer, makes a triumphant return with the ultimate shopping score, and we are all left starving for the Baguette this season.
No Riffling through A Trunk Necessary!
Eager to accessorize with the Baguette, but cannot afford its steep price point? Do not venture to the ‘Valley of Fendis’ for a knock-off like Samantha; shop vintage instead. You can get Spring’s hottest trend on a budget, while standing out with an older, more exclusive style no one else will be wearing. Though, it will not be the one covered in purple sequins – Sarah Jessica Parker has set that one aside for her lucky daughters.
We understand your disappointment. No shame to Carrie, but we would have worried a little less about the strappy, sample sale Manolos and put up more of a fight for the Baguette.